Expert evaluations and task analysis
Analysis of Google Play user reviews
Focus group discussions
Analysis of survey data
Independently-run survey of 200+ mobile assistant users
Divided into Must Have, Should Have, and Nice-to-Have Features
Concepts developed based on background research and features
What do you like about your current mobile assistant?
What do you dislike about your current mobile assistant?
Most frequent uses:
- Feeling of segreation
- Often forgotten
- Need to be “open”
- Poor app integration
- Robotic conversations
- Microphone icons
- Famous for being wrong
In-car operation & safety
Feedback while speaking
Text message readback
Correct speaking errors
List of available features
Our prototype goes by the codename Tamagotchi- referencing the personality that came with the toy we all played with in the 90's.
Tamagotchi will be accessible as a chat head on every screen.
In most mobile assistants, when a user requests to access another app (such as Spotify), the assistant brings them to the new app and then no longer be available.
With this chat head model, Tamagotchi will be with users every step of the way and allows for seamless app transitions.
Tamagotchi takes into account user patterns.
If the user frequently texts Joe on Facebook Messenger, that will be where Tamagotchi crafts a new text when text platform isn’t specified.
But, if the user decides to stray from the norm, he can easily correct the assistant.
Tamagotchi allows users to customize faces and voices -- making it a truly personal assistant.
Follow up work
This page only documents half of our design process. We followed up with:
Low - medium fidelity prototypes
High fidelity prototype
High fidelity prototype iterations